Company OKR Examples: Real Goals from Real Organizations

One of the best ways to learn how to write great OKRs is to study examples from real companies. Here are company-level OKR examples across different stages and industries.

Early-Stage SaaS (Series A, 20 people)

Objective: Prove that customers love our product
- KR1: Achieve NPS score of 50+ (current: 32)
- KR2: Increase 90-day retention from 65% to 80%
- KR3: Get 10 customer testimonials for the website

See our startup OKR template for more early-stage examples.

Growth-Stage E-Commerce (100 people)

Objective: Become the fastest-growing brand in our category
- KR1: Grow monthly revenue from $500K to $1M
- KR2: Reduce customer acquisition cost from $45 to $30
- KR3: Increase repeat purchase rate from 25% to 40%

Engineering Organization (within a 500-person company)

Objective: Build a world-class engineering culture
- KR1: Reduce mean time to deploy from 3 days to 4 hours
- KR2: Achieve 95% on-call handoff satisfaction score
- KR3: Every engineer ships to production in their first week

For more engineering-specific examples, see our engineering team OKR guide.

Marketing Team

Objective: Establish thought leadership in our space
- KR1: Grow organic blog traffic from 15K to 50K monthly visitors
- KR2: Publish 3 original research reports
- KR3: Secure 5 speaking slots at industry conferences
- KR4: Grow email list from 2,000 to 8,000 subscribers

Customer Success Team

Objective: Make our customers wildly successful
- KR1: Reduce time-to-value from 30 days to 7 days
- KR2: Increase expansion revenue from $50K to $100K per quarter
- KR3: Achieve 95% customer satisfaction on support interactions

What Makes These Examples Work

Notice the patterns: each objective is qualitative and inspiring. Each key result follows the "from X to Y" format discussed in our key results guide. They're ambitious but not delusional. And they focus on outcomes rather than activities.

The most common mistake when writing company OKRs is making them too operational. "Hire 10 people" or "launch v2.0" are milestones, not objectives. Ask yourself: "If we achieve this, how will the company be fundamentally better?" That answer is your real objective.

Start setting company OKRs with Bleak OKRs — get your team aligned in minutes, not meetings.